Case study · Curating Cambridge · 2026
Cambridge Stripes
A cohesive collection of new patterns plus comprehensive style guide for the University of Cambridge licensing programme, drawn from its tradition of college scarves, club colours and sporting stripes. We read Cambridge as a city of two lines: the straight edges of its architecture and the curve of the River Cam. Every pattern is built from the same small set of rules, across three defined collections — Heritage, Pioneer and Sports.