New to store: Wrap Editions 002 is here
We've launched the second volume of Wrap Editions – our curated collection of premium papers designed for multiple applications...
Journal / Print
The Paradox of progress: how AI-generated imagery is fuelling a print renaissance
As AI floods the market with instant digital designs, demand for authentic print artwork is growing. Our observation? When everyone can create 1,000 variations in minutes, the piece that took weeks to craft feels infinitely more valuable...